2011 MARKETING PROMOTIONS

How to Get More From Your Core (12.7.11)

• Short webinars designed to help customers broaden their Cores studies
• Sent to Core A-100 customers who purchased since April 1, 2011
• Getting More from Your Core

Best Customer Gift (11.22.11)

• The 10 Second Rule has been mailed to all domestic addresses
• Those with International addresses will be shipped out today.
• Please let Judy know about any feedback you receive

Christmas Sale (11.9.11)

• Runs from 11/9 - 1/5/12
• Sending to customers, leads and prospects on 11/10/11
• FedEx shipping - last day to place an order is Sunday, 12/18 to guarantee delivery by 12/24
• Media Mail shipping - last day to order is 12/14 to guarantee delivery by 12/24
  • The postal service does not *guarantee* delivery, so for *guaranteed* delivery, we recommend FedEx
• NOTE: Piano Wizard can only be discount 10% max to everyone

Best Customer Gift for Christmas (10.27.11)

• John & Sarita wish to bless our "best customers" again this year with a book ... 10 Second Rule
• Book will ship with a cover letter, to arrive the week of Thanksgiving

Photo Contest Winner (10.20.11)

• Photo Contest Winner email
• Email also includes an announcement about our Mathtacular video contest

Curriculum Check-In (10.13.11)

• Sent to customers, leads and prospects
• Markets Basics, Electives and Resources
• Do you need anything else this year?

Final Photo Contest Vote reminder (10.6.11)

• Sent to both customers and prospects
• Vote by Monday! (to prospects)
• Vote by Monday! (to customers)

New forum promo (9.8.11)

• Sent to currently registered forum users
• Important notes about the new Sonlight Forums

Teaching Textbooks Upgrade (8.22.11)

• Sent to customers who purchased TT Pre-Alg and Algebra 1 from us 1/1/11 or later.
• Teaching Textbooks Math upgrade

Does Sonlight include hands-on activities? (8.19.11)

• Sent to leads and prospects Hands-On Email Promo
• Slight variation sent to Core and Heirloom customers Hands on Email Promo

Photo Contest Reminder (8.17.11)

• This reminder was supposed to send last Thursday, but never went.
• We have extended the contest deadline to 8/22.
• 7 Reasons to Submit Photos by Monday

Coupon Reminder (8.17.11)

• Sent to prospects from 2011 conventions
• Your $15 coupon expires soon

Do you have what you need? (8.9.11)

• Email sent to customers and prospects
• Do you have what you need this year?

Photo Contest Update (7.26.11)

• Three weeks left to submit photos (Deadline August 15)
• First place: $500 SL gift certificate, cover of 2012 catalog, framed print of the catalog cover
• Second place: $250 SL gift certificate, photo inside 2012 catalog, framed print of the page
• Third place: $100 SL gift certificate, photos inside 2012 catalog, framed print of the page
• Three Weeks left to submit your photo

Mission India Campaign (7.21.11)

• Mission India introduction to anyone new in Assist or Catomatic since the passport project of last year (9/16/10). This audience has not heard about this project from us before.
• Discover India This Summer
• Mission India re-introduction to anyone who did receive the emails last year, but did not donate to the project.
• ReDiscover India This Summer

Independence Day email (7.1.11)

• Customer and prospects in the US
• Happy Independence Day!

Final reminder email - price lock and faster service (6.29.11)

• June 30 (MT) last day to lock in current prices (Core and MSP remain the same)
• June 30 last day for shipping within 3-5 business days. It can take 7-10 days during July-September.
• Separate email sent to customers and prospects in US/Canada and customers and prospects outside of US/Canada (no time payments offer)
• Few Days Left for faster service

Account Merge email (6.28.11)

• This is a transactional email sent to people whose accounts have recently been merged.
• We have merged around 5000 duplicate accounts so far.
• Duplicate accounts = two accounts at sonlight.com with the same name, address and email.
• After merging accounts, around 50% of these people have had to reset their password before they are able to log in again
• Still about 3000 accounts to be merged. We will attempt to resolve this problem before merging. If it can't be resolved, we will email them as well.
• Merged Accounts Email

Rosetta Stone promotional (6.23.11)

• Sent to Special Offers list as well as customers and prospects
• Three Reasons to learn a foreign language

Photo contest reminder (6.21.11)

• Sent to everyone who received the first photo content email
• Included all customers and leads since 4/1/09
• Calling All Sonlight photos!

Catalog pricing deadline (6.17.11)

• Two-week reminder to lock in current catalog pricing
• Core and Multi-Subject pricing remains the same until 4/1/12
• Reminder that orders process more quickly in June (3-5 days)
• Email to customers and prospects outside US and Canada - no mention of time payments
• Email to US and Canadian customers and prospects - reminder that 6 mo. time payment plan expires in June

What Good is Christianity? (6.15.11)

• Sent to all prospects, leads and customers
• What Good is Christianity? email

Media Mail Shipping Promo (6.9.11)

• Email sent to 48 states
• Email sent to AK/HI/APO/FPO Addresses

Upgraded High School Core IGs announcement (6.2.11)

• What about high school? Sonlight has your back High School IG email - sent to customers and prospects from the last two years who have NOT purchased an upper level IG in that time.
• Homeschooling High School just got easier High School IG email - sent to customers who have purchased anything in level 7 or up in the past two years. NOT sent to people who have already purchased a high school IG since April 1, 2011.

2012 Annual Photo Contest announcement (5.18.11)

• Will be sent to all customers and leads (everyone with an order): 4/1/09-5/16/11
• Will send today
• Deadline to submit a photo 8/15/11

Customer Branding Survey (5.11.11)

• Branding Survey email
• Brief survey asking customers questions about our products and services
• Sent to all customers with orders back to 2000
• Third party list company sending a similar message to a purchased email list. Addressed to homeschoolers in general with no mention of Sonlight.
• Survey is anonymous
• Reminder email will send on 5.16.11 Branding Survey reminder email

Best Customer Gift (5.9.11)

• Dual book bind-up (Zero and One) by Kathryn Otoshi.

Happy Mother's Day (5.6.11)

• Mother's Day sales on selected items (http://www.sonlight.com/mom.html)
• Free Medial Mail shipping on orders over $25
• Mother's Day email

Rosetta Stone Sale Marketing (4.28.11)

• Sale announcement - Rock Bottom Rosetta Stone prices
• Three emails - one on Monday 5/2, one mid-May and a final one before the sale ends on June 11
  • Level 1 Programs: $249 - on sale for $159
  • Level 2,3,4 and 5 Programs: $299 - on sale for $159
  • Level 1-2 sets: $449 - on sale for $259
  • Level 1-3 sets: $579 - on sale for $359
  • Level 1-5 sets: $749 - on sale for $459

2011 Catalog Marketing

Payment Plan reminder - sent 4.25.11

• Sent to all customers and prospects living in US or Canada

Box Day and Improved Web site - sent 4.22.11

• Continuation of catalog buzz series

More Catalog Peeks - Sent 3/17/11
Surprise! The catalog is inside this email - Sent 3/21/11 to existing customers
Unveiled at last the big change - Sent 3/21/11
Surprise! Find the catalog inside this email - Sent 3/22/11 to prospects
Want help choosing - Sent 3/24/11
A quick note about upper-level Core names - Sent 3/24/11 to recent upper level Core/IG purchasers

Welcome to 2011 - Sent 1/4/11