Printable Catalog Order Form

2011 PRICING CHANGES

Price Changes for 2011 catalog and web

2011 CATALOG

Product Over-View PowerPoint

2011 Product Overview PowerPoint

Product Changes for 2011

2011 Product Changes Spreadsheet

Plans for E-catalog Release

  • Phase4 1 (of 3) - all will be released via Social Media Channels (Facebook, Sonlight Blog, Dear Sonlight Forum)and an email to Core/HLM/Newcomer Package customers.
    • 3/4-3/11 - "General" catalog info and content. Content will most likely be one of the following ...
      • Article snippets
      • 5 big ideas
      • Sarita's Core descriptions
      • Homeschool 101
      • Rewards
    • 3/14-3/18 - Message: "You ask, we listen!"
      • Emphasize Reason #20 of 27 Reasons article. We will give examples of significant changes made in the past as a result of customer feedback
      • List new products created or product changes for release in 2011 as a result of customer feedback (potential simple overview videos for the new products/product changes)
      • We will *not* mention the Core level changes until the following week
      • BEAM Ad 3/17 will direct users to the Dear Sonlight Forum to learn more about upcoming changes
    • 3/21:
      • Email Core/HLM/Newcomer package customers with message of Core label changes along with link to the "first look" of E-catalog. The email will also include recommendations for their next Core based on previous Cores purchased. We will also include a link to our "What's New Video".
      • Release of problem being solved through Core label changes. We will share Core level changes and include a copy of revised scope and sequence and announce that the E-catalog will be released the following day.
    • 3/22:
      • Public release of E-catalog and "What's New Video"
      • Allows 3-4 days of Q&A
      • Also release titles changes to forums (by subject forum)

Pre-Catalog Postcards sending to:

  • "Recent Customers" - most recent Sonlight purchase between April 08 and April 09, who do not qualify to automatically receive a 2011 catalog
  • "Prospects" - people on our prospect list who do not qualify to automatically receive a 2011 catalog
  • "Lost Customers" - most recent Sonlight purchase between April 07 and April 08, who do not qualify to automatically receive a 2011 catalog

Who will automatically receive the 2011 catalog?

  • those who have placed an order with us since April 1, 2009
  • those who have filled out a convention contact card since January 1, 2010
  • those who requested a catalog from us since April 1, 2010
  • those who registered a new account on our web site since January 1, 2010

New Student Guide for Cores 100 - 530

  • Will be offered beginning April 1
  • Customers can buy a SET (Parent Guide + Student Guide) as item #100-05, 200-05, 300-05, 400-05, 530-05
    • Price for both = $124.98 (Will get 10% discount in the Core)
  • Customers can buy a Parent Guide separately. This will be the same item # as our existing IGs ... 100-01, 200-01, 300-01, 400-01, 530-01
    • Parent Guide will include all the information, schedule, tools, appendices, Study Guides WITH answers - just like our current IG
    • Parent Guide will have all map points printed on the maps
    • Parent Guide price = $89.99
  • Customers can buy a Student Guide separately. This will be item #100-02, 200-02, 300-02, 400-02, 530-02
    • Student Guide will include most of the pieces as the Parent Guide ... Schedule, appendices, Study Guides WITHOUT answers - so parents can pass this to the student to use independently. Maps will be included WITHOUT the map points ... so we will no longer list the Markable Map as a Required Resource for high school.
    • The Student Guide is NOT reproducible.
    • Student Guide price = $34.99
  • Core packages will include BOTH the Parent and Student Guides
  • Repurchase Discount applies ONLY to the Parent Guide. We encourage customers to buy a Student Guide for each of their students (same year or later years), similar to a workbook, so we won't discount the Student Guide.

Core Renumbering for 2011

2011 Product Renumbering