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Core Tips for 2010 Customers (4.14.11)
2010 Core Tips They will have to sign in to access these.
K Tips Week 24 - error (3.2.10)
This week's tip sheet directs customers to utilize a jungle unit based on the book Wild Places. This title is not scheduled until Week 31 in Core K. Please apologize and let customers know we will correct this for our new K Tips series.
K-Tips system updated (12.17.09)
The new K-Tips system works as follows:
- Customers orders a Core K product (KFK, KCKR4, etc.)
- The order confirmation page has code on it that checks this, and subscribes them to the “ktips_welcome” autoresponder.
- This autoresponder is a single email thanking them for their purchase, and instructions on how to sign up for the K-Tips weekly emails. They will NOT be automatically signed up for K-Tips.
- If they decide to set their start date (outlined in the welcome email that is attached), then they will be automatically subscribed to the “ktips_active” autoresponder on the date that they set.
Tip Sheets
A new marketing campaign has just launched called Sonlight Core K Tips. It is a campaign where we email out weekly tips that go with that weeks assignments in the Core K IG to everyone who has bought a Core K or NewComer K in 2008.
This campaign is being implemented through the Sonlight Touch program (not ARP). That is the same program that I wrote that we are using for the Ambassador campaigns. Each email has an unsubscribe link at the bottom if they want to cancel the series.
The 1st email in the series goes out immediately when they are put on the list which is the day after they buy their Core K or NewComer K. It is an introduction letter about the program. The second email goes out 5 days later which is the first weeks tips. That way they will have them ahead of time. The third email with the tips for week 2 goes out 1 day after they start school. There are instructions in the intro email to tell the customer how to go into their My Account section on our site and put in when they are starting school this year. Each email goes out 7 days after the previous email after that, which for most of them will be about a week ahead of when they need them.
There will be one additional email after the 36th week that urges the customer to come back and buy the next level. Throughout the series they are also encouraged to leave product reviews for the Core and the books within the core along the way.
We have the actual tips as PDFs downloadable from our web site here: http://www.sonlight.com/weekly-ig-tips-0k.html
Only customers who have purchased the right products (KFK,KCKR4,KCKR5,KC1R4,KC1R5,KC2R4,KC2R5) can download these PDF files with the new product protection logic that I’ve added to our site. So they do not have to wait for the email to come out to get the next tip if they don’t want to.
If this goes well we might do it for all of the Core levels in the future. This is a trial run to compare how many of these customers come back and purchase Core 1 (or 1+2) compared to the year before when we did not do this.
I’m very grateful to Ken Grindall for helping me by writing the emails. The tips were written by Karla Cook. Thank you Product Development for turning those into the PDFs for me.