12.14.10 - Christmas Shipping Deadline Reminder

11.15.10 - Mission India Deadline Reminder

11.10.10 - Christmas Sale reminder

10.27.10 - Legal Help for Homeschool Families

  • Free membership offer with Homeschool Legal Advantage
  • Mentions HLA Forum
  • Legal Help email

10.27.10 - Christmas Burst

  • Drops into mail on 10.27.10
  • Contains Christmas sale flyer

10.27.10 - Christmas Sale

10.21.10 - My Passport to India: We're Chugging Along!

10.20.10 - Homeschool 911: Keeping Your Focus

10.13.10 - 2011 Catalog Cover winner

10.7.10 - Vote by Sunday for the Sonlight 2011 Catalog Cover

  • Sunday, October 10 the last day to vote
  • Winner will be announced in mid to late October
  • Final Reminder to Vote

10.6.10 - It's here! Travel to India today

  • Reminder to register
  • Contains short video with Anne Marie explaining the project
  • It's Here email

10.5.10 - Passport to India Emails

10.4.10 - Homeschool 911: Help with Planning

9.29.10 - Cover Photo Contest

9.24.10 - FAQs about My Passport to India

  • What is "My Passport ..."? - 5-week project
  • What happens when I register? - Mission India sends a Welcome Packet.
  • Details about the educational component? -
    • Intro video
    • Each week from 10/5 - 11/4 two new videos will be released. Each 4-6 min. long.
  • What age levels? - kids and adults of all ages
  • Where does the money go? - Children's Bible Clubs in India
  • Matching gift? - yes. Up to $167,000 John & Sarita will match dollar for dollar
  • What to do? - Link for registration. Program starts October 5th.
  • FAQ Email

9.21.10 - Passport to India security concerns

  • When registering to join this project, phone number is NOT required. Customers can ignore, or enter a bogus number.
  • Referral information is NOT required. Just click outside the box and it will disappear.
  • While the registration portion of the site is not secure, the page where giving opportunities are presented IS secure.
  • Customers may call Mission India directly if they do not wish to provide information online (877-644-6342)

9.17.10 - Hannah Keeley promotion

  • Email to send 9.20.10
  • In conjunction with Hannah Keeley
  • Will include a free online video series called "Homeschool 911"
  • There will be a MathTacular set giveaway and a special offer for a free MathTacular DVD with a $50 order
  • Homeschool 911 Email

9.15.10 - Passport to India project

  • In conjunction with Mission India
    • 5-week project
    • Deadline to register is 9/24/10
    • Every $1 donation sends a child to Bible Club - every dollar donated is matched so two children go to Bible Club
  • Passport to India web page
  • Initial email sent 9.8.10
  • Reminder email sent 9.14.10

8.26.10 - Convention Coupon Reminder

  • Sending to everyone who got a $15 coupon at a convention this year
  • No way of knowing who did and did not use their coupon, so some who receive may have already used
  • Recipients will receive specialized emails with name of the convention and name and contact number of the SCC

8.25.10 - Grammar 5 and 6 final sale reminder

8.23.10 - An Animated Look at Virtue

  • Introductory special for The Wisdom of Pixar
  • Order by 9/15/10 and receive a signed copy (author = Robert Velarde)
  • Animated Look at Virtue

8.17.10 - Grammar 5 and 6 emails

8.4.10 - Incentive Emails reminder

  • We plan to send out reminders for the incentive promotion, but will make the decision tomorrow based on how the web site is doing.

8.3.10 - Valentine's Day Coupon Reminder

8.3.10 - Grammar 5 and 6 Introductory Email

  • Audience: Everyone who has ordered LA 4, 5 and/or 6 and/or Grammar Ace over the past two years AND to our Special Offers list.
  • Offer: Through August 29th get the Grammar 5 or Grammar 6 sets for $19.95 each. (No discount for just buying the activity sheets or the answer guide with resources; you have to buy the whole set). Prices will raise to $29.98 on August 30th.
  • Email to be sent later this week

8.2.10 - 6 Month Payment Plan Reminder

  • This email did not go out as expected over the weekend. So sending it out today.
  • If folks don't get the email until late today, CR is willing to make exceptions for those who get their orders in late. Please refer all questions to CR.

7.30.10 - Photo Contest Extended

7.27.10 - $10 savings on orders $150 or more

  • Offer expires Sunday, August 8th.
  • Customer's given coupon code in e-mail, which can be used only once per person.
  • DO NOT SHARE WITH CUSTOMERS!!! - we sent the e-mail to customers that did not order in the past 24 months.

7.27.10 - Free Global Puzzle on orders $150 or more

  • Offer expires Sunday, August 8th.
  • For NEW customer's only when they spend $150 or more. The keycode is AGPR101
  • Only customers within US given notice about free shipping to the lower 48 states on their order.

7.26.10 - 6-Month Time Payment Plan available for one week

  • Will be available online until Monday, August 2, 2010.
  • Orders need to be $399 or more
  • Only offered to US and Canadian customers only.

7.23.10 - Incentive Promotion

7.23.10 - Valentine's Day Coupon Reminder

  • Will contact those who received the $10 coupon at Valentine's Day - remind them their code is still valid
  • Will de-dup list against those on the Incentive promotion list
  • Plan to send the week of 8.3.10

7.23.10 - Extending 6 Month Time Payment Plan

  • Will launch on 7.26. The offer will expire on midnight 8.2.10
  • Sending to:
    • active customers (orders 1/07 to 7/23/10)
    • Prospect in Assist (no order; added to Assist 4/08 to 7/23/10)
    • Catalog requesters who are not in Assist (4/09 to 7/23/10)
    • Six Month Payment Plan Offer

7.21.10 - Low Sales Incentive

  • Will review sales stat's the last week in July. Depending on how numbers are running, one or more of the following email campaigns will run.
  • Low Sales - email incentive to prospects ... free global puzzle if they place an order ($150 or more)
  • Low Sales - email incentive to "lost" customers (no order in the past 24-48 months) ... $10 coupon for an order of $150 or greater (unique coupon code).
  • Good Sales - email campaign to remind folks of our busy season and the upcoming school year

7.21.10 - Sponsorship of E-mag
We will be sponsoring the e-magazine for "Women of the Harvest" beginning in August 2010. This is an organization that supports missionary women.

7.21.10 - New "upsells" in the shopping cart

  • Step 1 of the shopping cart experience - based on what the customer places in their cart, there is an upsell line part-way down the page that offers them links to any subjects that are not included in their current cart (i.e. math, science, electives, etc...).
  • Step 1 of the shopping experience - if a customer includes a complete Core package in their cart, but no binder, there is an upsell line part-way down the page that offers them a binder with tabs.
  • Step 2 of the shopping experience - offers upsell of parent resources (Ruth Beechick's "The Three R's", "You Can Teach Your Child Successfully" and "The Way They Learn" by Cynthia Tobias") as well as the Global Puzzle.

7.6.10 - Videos added to Sonlight YouTube channel

6.29.10 - Price Lock Emails

  • Reminder that 6.30.10 is the last day for 6-month time payments
  • Reminder that 6.30.10 is the last day for price lock on individual titles
  • Reminder that 6.30.10 is the lady you can expect your order to leave the warehouse in 3-5 business days
  • Email to International customers will not include the time payments notice. US and Canadian customers will get an email that mentions all three points.

6.23.10 - Sonlight 2011 Photo Contest

  • Deadline for submissions is August 1st
  • First prize = $500 Sonlight gift certificate and catalog cover, and a framed print of the cover for your family
  • Second prize = $250 Sonlight gift certificate and inclusion in the catalog, and a framed print of the catalog page for your family
  • Third prize = $100 Sonlight gift certificate and inclusion in the catalog, and a framed print of the catalog page for your family
  • Contest details can be found HERE

6.23.10 - Final picnic reminder email

  • Reminder that a morning tour of the Sonlight facility can be had between 10 and 10:30 am.
  • Reminder that the picnic begins at around 11 am in Civic Green Park in Highlands Ranch, CO
  • Details can be found HERE

6.23.10 - High School Evaluation survey

  • Subject line: Help us improve our high school program
  • Two separate emails went out today: 1 to those who have purchased middle school Cores, and 1 to those who have purchased high school Cores.
  • A distinct survey exists for each one

6.22.10 - Sonlight Expo apology letter

  • Apology for change in location that necessitated in our closing early
  • Offer from Tim to receive email feedback from those who tried to attend
  • We are providing a coupon and an offer of assistance for choosing materials

6.17.10 - Rosetta Stone Promotion

  • Level 1-3 sets through September 21 save $75 (reminder that there is free shipping to lower 48 states)
  • Level 1-5 sets through June 30 save $125 (Price = $574)
  • Level 1-5 sets July 1 - September 21 save $100 (Price = $599)
    • Level 1-5 sets = Latin American Spanish, English (US), German, Spanish (Spain), French, Italian

6.14.10 - Price change email

  • To remind customers that our catalog pricing is subject to change after June 30
  • Core and Newcomer package prices are good until 4.1.11
  • Email will go out to US customers on 6.15 and to international customers (won't mention time payments) on 6.15 or 6.16
  • Also reminds customers that our 6 month time payment option is only good in April, May and June.
  • PriceChange.html

6.14.10 - Teaching Textbooks Math 3 promotion

  • Sent to all customers who have purchased 2nd or 3rd grade materials from us recently
  • Announces that TT Math 3 is now available from us
  • Includes link to product page

6.9.10 - Rosetta Stone Father's Day Sale

  • Runs from 6.6.10 - 6.20.10
  • Level 1-3 sets will be $464.00
  • Level 1-5 sets will be $574.00

5.21.10 - June 1 Virtual Meetup

  • 10 am - 4:15 pm MT
  • Live video feed - John H. (History of Sonlight) with Q&A
  • Live video feed - Sarita H. ("Why Homeschool?") with Q&A
  • Interactive webinars throughout the day
  • Live Chat staffed by a Sonlight "expert" (consultant or advisor)
  • Prize give-aways all day, concluding with a Core package give-away
  • RSVP page with schedule
  • Updated 6.11.10 - Links to Virtual Meetup online

5.20.10 - "Lost" Customer survey
Brief email from Tim with link to a 5-minute survey. Sent to customers who haven't purchased in a while.

5.10.10 - Mother's Day Email promotion

4.28.10 - Rosetta Stone Sale

  • Now through Mother's Day (May 9th)
  • Save $75 on Level 1-3 sets and $125 on Level 1-5 sets
  • Customer email going out today or tomorrow

4.21.10 - Sonlight Picnic Email announcement

  • June 26 at 11 am MT
  • Civic Green Park in Highlands Ranch
  • Office and warehouse tour at 10 am MT
  • RSVP by June 1st.

4.2.10 - T-Shirt Contest Email announcement

  • Winner is Amanda R.
  • $1 for each shirt purchased will be donated to Mission India
  • T-shirts with winning logo and some of our own can be purchased from cafepress.com
  • Email announcement sent to customers on 4.1.10

3.2.10 - Post Homeschool Nightmare Teleconference Emails:
Teleconference #1 - Creating An Education Plan (approx 1 hr long)

Teleconference #2 - Finding Your Child's Learning Style (approx 1 hr long)

Teleconference #3 - Organizing Your Home and Homeschool (approx 1 hr long)

3.1.10 - Latest issue of the Burst:
Dear Customer,
If you could use a little encouragement today, this "Burst of Sonlight" is just for you. In this issue, you'll find uplifting stories from fellow homeschoolers, funny Sonlight Moments and lots of student successes (check out "The Brag Page").
You'll also meet Judy (your Sonlight Customer Champion) and get the full results of the Sonlight Community's efforts to raise funds for Bible translation in Africa.
Click here to read the Burst.
Enjoy!
Sarita Holzmann
President

2.12.10 - Valentine's Day mailing
One email being sent out to our "best customers" (criteria confidential) which includes a $10 coupon and another email being sent out to the rest of our customers (no coupon). The best customers email also includes a reminder that the Sonlight staff is happy to pray for them and offers a link to the Prayer Closet Forum.

  • Potential Responses
    • While we do occasionally choose to share a gift with many of our customers, the selection criteria we use is confidential and not disclosed to the public. I apologize for any disappointment this may cause.

2.9.10 - T-Shirt Contest Email reminder
Deadline for submissions is 2.28.10. Details at: http://www.sonlight.com/tshirt-contest.html

1.31.10
Homeschool Nightmare Q&A Teleconference Dates:

  • Wednesday, 2.10.10 at 11:30 am MT
  • Wednesday, 2.10.10 at 1:30 pm MT
  • Tuesday, 2.16.10 at 1:00 pm MT
  • Monday, 2.22.10 at 12:00 pm MT

1.27.10 - Cafe Sonlight Teleconference Webinars
Has Your Homeschool Dream Become a Nightmare?

  • Three pre-recorded webinars will be available for customers to listen to
    • Session 1 - Creating an Educational Plan
    • Session 2 - Finding Your Child's Learning Style
    • Session 3 - Organizing Your Home and Homeschool
  • Multiple Q&A Teleconferences scheduled for follow-up discussion from the pre-recorded webinars.

These Teleconferences are FULL! - Direct folks to the Cafe Sonlight Sign-up to receive email announcement about the next available webinars.

1.13.10 Homeschool Magazine Ads
We will run a promotional ad in the homeschool "card deck" and Practical Homeschooling magazine beginning in February. Ad will offer a free book (Great and Terrible Quest). Deadline to request the free book will be 5.31.10.

1.13.10 2010 Anniversary Celebration Email
2010 Anniversary Email.htm
Sending later today.

Marketing Promotion Archives - 2008 and prior promotions
Marketing Promotion Archives 2009