12.14.09 20th Anniversary T-Shirt contest (12.14.09)
To celebrate our 20th anniversary, we are sponsoring a t-shirt contest. Details:

  • Goal of the t-shirts is to celebrate 20 years of Sonlight
  • Create your own designs on the computer or freehand, but they must be submitted electronically
  • Each section of the design must be no larger than 10" x 10" (the shirts can have one 10" x 10" section on the front and/or one 10" x 10" section on the back)
  • It must have a resolution of at least 300 dpi
  • It must be a PNG or JPG file smaller than 15 MB
  • T-shirts will be printed in full color
  • Details can be found at http://www.sonlight.com/tshirt-contest.html

11.20.09 Piano Wizard promotion

  • Monday, 11.23.09 - VIP special email invite to opt-ins and Rosetta Stone purchasers. 24 hours to take advantage of the "VIP offer" for this product.
  • Tuesday, 11.24.09 - General email to take advantage of the Piano Wizard package offer.

11.18.09 Cafe Sonlight Teleconference/Webinars
In December we are launching a new series of teleconference/webinars for Sonlight customers and prospects. The first two will be offered only to new Core purchasers for the 2009-10 catalog year. Invitation email will be sent on Thursday, 11.19.09
Cafe Sonlight Newcomers Invitation.docx

11.17.09 Practical Homeschooling Ad

  • New promo - receive a free book of your choice when you order a free catalog.
  • Intended for NEW customers only ... have never ordered from Sonlight.
  • When registering on our site for the catalog, our system will check Assist and if the customer has activity, they will only be offered a catalog. If they have no activity ... they can choose from various books in 3 age groups.
    • Preschool/Early Elementary - Family Time Bible; Heidi; Usborne First Guide to the Universe
    • Upper Elementary - Space, Stars, Planets; Escape to the Jungle; Chucaro
    • Middle School/High School - Hang Tough, Paul Mather; Wait for Me, Watch for Me; Americans' Favorite Poems

11.17.09 - Christmas Sale Update:
We sold out of so many products in our Christmas sale, that we are adding more product to the sale. Email update being sent to customers today. Christmas Sale page: www.sonlight.com/christmas.

10.21.09 Christmas Sale Update

  • Drop Christmas Burst in the mail - 10.22.09
  • First Burst arrives in homes/Christmas web page up/Latest News Announcement posted - 10.23.09
  • Email follow-up to customers who will receive the mailed Burst - 10.27.09
  • Announce in social media - 10.30.09
  • Beam ad for Christmas sale - 11.5.09
  • #2 reminder to customers and prospects - 11/10/09
  • #3 reminder to customers and prospects - 11.27.09
  • #4 LAST chance to get low cost shipping and delivery for Christmas - 12.10.09 (orders due 12.14.09)
  • 11.16.09 - additional 35 or so items added to sale

9.25.09 Update on Seed Company Project - international giving ability

9.16.09 Current marketing promotions:

  • October Burst will include a Christmas "sale" - highlighting last of Ascendo products and a new product - "Piano Wizard".
  • September promo (Electives and Resources) ... will be moved to October.
  • Virtual Booth project - Next week Kelly & Judy will be working with Luke on a virtual booth experience for our web site.

9.3.09 - Practical Homeschooling ad - will appear end of September. If "new to Sonlight" individual requests a catalog, they will be allowed to choose a free book from a specific selection. Their book delivery will be accompanied by a coupon (amt unknown yet) and a sales letter.

9.3.09 - September promo - will focus on Electives and Resources. Promo will offer double reward points on any order of these specific items. Other items in same order will not earn double points.

8.27.09 - Rosetta Stone promotion. Buy any RS Level 1-3 for $429.00 (and the 1-5 Latin American Spanish for $599.00). Promotion ends 9.30.09

8.12.09 - Sonlight Burst ... emailed yesterday (8.11). PDF can be accessed at:https://www.adminder.com/c.cgi?sonlight&Burst08095

8.5.09 - Seed Company Project ... new giving project will launch end of August. This project will go towards translation of the New Testament in a dialect that has no Bible. A mail piece will go out end of August and we will create a Seed Company forum much as we did for the Rice Bag project.

8.5.09 - Next edition of the Burst will go out next week.

8.5.09 - Rosetta Stone promo will launch next week. Some levels will be offered at floor pricing.

8.5.09 - Follow-up email to the $25 promo for prospects. A reminder that the deadline for using their $25 is August 10th.

7.30.09 - Photo submission contest ends 8.2.09 at 11:59 pm MT.

  • First place - $500 Sonlight G.C., cover page feature on 2010 catalog, framed print of the cover
  • Second place - $250 Sonlight G.C., picture inside 2010 catalog, framed print of the catalog page
  • Third place - $100 Sonlight G.C., picture inside 2010 catalog, framed print of the catalog page

7.22.09 - Ordering incentive email to existing customers was sent with incorrect subject line. It promised a $25 coupon but none was included. We will be sending a follow-up email today which will apologize for the "administrative error" and offer existing customers the $25 coupon if they place their order by end of day on Thursday (7.23). Deadline for the incentive coupon for prospects is still August 10th.

7.17.09 - July Ordering Incentive emails will go out July 22nd. Email 1 will go to existing customers and Email 2 will go to prospects (i.e. SCC contacts, etc...)

7.8.09 - Mathtacular Sampler - We have created a Mathtacular DVD sampler that contains 5 scenes from each of volumes 1-3. This will be a "box stuffer", added to orders going out from the end of this month through end of September. It will include a flyer that directs folks to a special product URL where customers will be able to purchase each of the three Mathtacular DVDs, or a 3-volume bundle, at a discounted price. The special will run through the end of December.

6.24.09 - Customer Rewards Program - Marketing expects that our new customer rewards program will be effective somewhere mid-July.

  • The Name - is a Customer *Rewards* program on purpose. While it will begin by rewarding customers for referrals, it may, in the future, include other type of promotional rewards. Thus the title.
  • The Details - every existing customer will receive a referral "code" (probably some combination of the customer number and other identifying information). When this program goes live, we will be doing a direct mailing to all existing customers with an explanation of the program plus some customer referral cards. On these cards will be their referral code. These can be shared with any "new to Sonlight" individuals to use on their first order. For each *new* customer that places an order, a few things will take place:
    • The new customer will automatically receive $5 off their initial order with Sonlight, as a result of using a customer referral code.
    • The referring customer will receive 1 point for every $1.00 spent on the new customers first order only. 1 point will be equivalent to five cents (essentially a 5% kickback). There will be no residuals in the future, only points earned on the new customer's first order.
    • The referring customer will receive an email from us letting them know that one of their referrals has placed their first order, and thanking them for that referral. It will also let them know how many points they've earned as a result of the new customer's order.
    • A referring customer's points will accumulate and each time they place an order, their point total will show and they will be offered the opportunity to "cash in" those points on their current order.

There are other possible marketing things related to this program that will likely take place (i.e. possibly blog widgets or Facebook flair with customer referral code). The above details may also change a bit as this program is refined prior to going live. But this should give you the general idea.

5.12.09 - Copy of Photo Contest email Photo Contest_2009.html

5.7.09 Photo Contest email will go out 5.12.09
Repeat of annual photo contest.

5.6.09 New Instructor's Forum email updated
NIF Email.html

5.6.09 Mother's Day email
Email will go out tomorrow. Mother's Day specials are now available on our website.

4.22.09 Mother's Day email
Sarita will be sending an email to customers to wish them a Happy Mother's Day. As an added bonus, we will also offer a few, select products at 25% off. However, the main focus of the email will be the message from Sarita. This should go out on or about 5/6/09.

3.31.09 Catalog Sweepstakes promotion
NOTE: SCCs may advertise this promotion at conventions (and on their blogs/forums), BUT the sweepstakes MUST be described/posted exactly as follows:

Sponsor:
Sonlight Curriculum Ltd.
8042 S. Grant Way, Littleton, CO. 81022
[email protected]
303.730.6292

Official Rules:

  • NO PURCHASE IS NECESSARY TO ENTER.
  • Must be 18 or older to enter.
  • Limit of 1 entry per household.
  • Contest for US residents only (AK and HI are included)
  • Only new catalog requesters will be entered in the contest. Customers with any order history or individuals whom our records indicate have requested a catalog in the past are not eligible for the contest and will not be entered upon ordering a catalog during the applicable timeframe.
  • Two random drawings will take place and a total of 2 winners will be selected.
  • The first drawing will occur on June 20, 2009 for entries made from April 1, 2009 through May 31, 2009.
  • The second drawing will occur on September 30, 2009 for entries made from June 1, 2009 through August 31, 2009. You will be contacted within 15 days if you are selected as a winner.
  • The estimated odds of winning are one in ten-thousand (1:10,000).
  • Each winner will receive a Sonlight Newcomer Package or equivalent (for upper levels 6 and above) for 1 child with a retail value between $261.90 and $1028.94.
  • Each winner will also receive all Club Benefits for one year so that they can truly experience being a Sonlighter. The Club Benefits include, but are not limited to, Free Membership on the Sonlighter Club Forums, Free Subscription to the "Beam of Sonlight" Newsletter, 10% Discount on all future orders for a year, and an Ancient Roman "Widow's Mite" Coin Pendant.
  • Sonlight will not share a participant's personal information, including address and phone number, with any third party.
  • Employees and outside contractors, along with their immediate families (parents, brothers, sisters and children), of the Sponsor, Sonlight Curriculum Ltd. are not eligible to win.

3.26.09 - Letter sent to Colorado customers explaining why we will not be represented at the CHEC convention. CHEC_Letter.html

The Old Schoolhouse Magazine - email blast to TOS subscriber list advertising Sonlight. Will send first week in April. (3.5.09)

Curriculum Contest Details (2.24.09)

3.24.09 Update - First contest ad will run in Practical Homeschooling magazine beginning of April. ContestAd_PHS.pdf

3.5.09 Update - Ads will still run, but we are holding off on the contest for the year's worth of free curriculum.

Offer: Request a catalog and enter to win a year’s worth of free curriculum from Sonlight.

Details:

  • Two contests between March/August: We will have one contest for all ads ran from March-May and another contest for all ads ran from Jun-August. I believe the contest end date should be one month from the end of the last month we run the ads. So for example, the March-May contest should end on June 30 and the June-August contest should end on September 30.
  • Must be 18 or older to enter.
  • New catalog requesters only: Customers with any order history or prospects who have requested a catalog in the past are not eligible for the contest.
  • 1 entry per household
  • Contest for US residents only (AK and HI are included)
  • Winner will receive a Newcomer Package or Equivalent (for upper levels 6 and above) for 1 child.
  • The will receive all Club Benefits (i.e. forums, discounts, etc.) so that they can truly experience being a Sonlighter.

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2.9.09 - February Burst

Marketing Promotion Archives - 2008 and prior promotions