Main > Marketing> Marketing Promotions > Archive

---

12.11.08 - Christmas Gift Certificate sale. For every $100 in gift certificates purchased, customers will receive an additional $5 coupon.

10.20.08 - Christmas "gift" will be sent to "best" customers (undefined) around mid-November. It will be a CD published in tandem with Faith Comes by Hearing ministry. It is a gift, thus no customer criteria will be shared.

10.20.08 Christmas Burst expected to go out end of October/first week in November. Will post a copy here when available.

7.30.08 July2008_Burst

  • Burst will snail mail on Friday, 8.8.08 (8.6.08)

4.08 CHEC Letter.html sent to former attendees of CHEC convention explaining why we are not attending in 2008.

HSLDA Clicks for Homeschooling (11.12.07)
FYI if customers ask ... Clicks for Homeschooling is a promotion sponsored by HSLDA whereby customers link to various homeschool curriculum vendor sites (Sonlight's included) through the HSLDA site. If the customer makes a purchase at the vendor site, a percentage of that sale is donated to the Home School Foundation. This is possible because HSLDA is a Sonlight affiliate.

Marketing Promotions

  • K Tips email series launching 7.24.08 to those customers who purchased a Core or Newcomer K. Weekly tips created by Karla Cook. (7.24.08)
  • Burst newsletter to printer week of 7.28.08. Not a sales tool, but rather an insider look at what is happening within Sonlight. (7.24.08)
  • Mission India Rice Bag promotion. Mailing 8.29.08. Letter to customers from John & Sarita. (7.24.08)
  • End of week of 7.14 - Rosetta Stone Promo email (7.15.08)
    • July - September 30, 2008
    • Special limited time price reduction ... Version 3 with Audio Companion ($449) and Version 3 without Audio Companion ($429) - pricing already in effect
    • Special pricing notice on product pages: Pricing Notice: For a limited time, any Rosetta Stone package that includes Levels 1, 2, and 3, (with or without the Audio Companion) is on sale. This price reduction is only effective from July through September 30th! Don't miss out on this great deal.
    • BEAM announcement in two weeks
  • Week of 7.14 - Photo contest reminder email and Email Burst.
  • 6/3 Sonlight toy email message, to introduce SL's collection of toys and clear out inventory (if there is overwhelming interest we MAY continue to offer these products)
    • will be sent to customers with orders in assist from 4/06 to present
    • prospects in assist - no orders - since 4/07 to present
    • catalog requesters from 1/08 to present
  • Economic Stimulus email series 5.6.08
    • 3 email series, starting this week until approx 5/21
    • more details
    • Time Payment Email 1 of 2.doc - this is a 'preview' - not the final email; scheduled to go out 5.12.08
      • minimum order total now $399
      • 25% down (instead of 33% as prior)
      • more options in payments:
        • 3 mo option, total of 4 pmts, 2.99% charge
        • 6 mo option, total of 7 pmts, 5.99% charge
        • 9 mo option, total of 10 pmts, 8.99% charge
      • lowered credit score threshold by 20 points
  • 2008 Catalog email series
  • 2008 Magazine Ad Campaigns - March 2008
    • Encouraging Word Ad.pdf - Included in World magazine and Encouraging Word (division of Homeschool Digest)
      • Offers a free 30-minute Advisor consult
    • Teleseminar Ad.pdf - included in Practical Homeschooling, Homeschooling Parent, Home Education, Life Learning and Homeschool Digest magazines.
  • Sneak Peak Email sent to: 3.6.08
    • all who will receive the catalog - describes new LTL
    • the special offers list (slightly different version)
    • those who have not purchased in the last 3 years (slightly different version)
    • some include link to Advisor landing page/ Live Call & Live Chat
    • some include sample of Newcomer 2 & 3 pages
  • Sneak Peek of Core A, Economics, College & Career Planning [3.14.08]
  • New Math Resources Sneak Peek email sent out 3/21/08 (Mathtacular and Horizons kits); includes hint of new art and music resources in next sneak peek

(Link to Completed Marketing Promotions)

2007 Promotions

Ambassador Campaign

30-Day Trial promotion glitch (9.4.07) As a result of a small coding error, the link in the promotion emails did not work. This has been resolved so that both the incorrect and correct links will work. A follow-up email will re-deliver with working links and new copy letting customers know of the error. It will deliver this morning. update email