• $5 Bonus_Coupon_Offer.html 11.30.07
    • We are sending customers a hard copy of both the gift certificates they've purchased and their bonus coupon.
    • The number of Bonus Coupons earned will show up in Step 3 of the check-out process.
    • Bonus coupons expire in December 2008.
  • World Magazine: 8 free issues 10.17.07
    • Purpose: Co-op with World Magazine offer 8 Free Trial Issues. Click here to view offer https://www.worldmag.com/subscribe/sonlight.cfm
    • Please note: To help us better track response we may have a special landing page created for this offer that sends people to our site. Not confirmed as of yet. We may continue to forward to offer link above.
    • Audience: Special Offers List
    • Promotion Schedule:
      • Email #1 - 10/16
      • Email #2 - 11/6
      • Email #3 - 11/27
  • Catalog Photo Contest Email Announcement:
    • Purpose: Encourage customers to send in their photos for the catalog. Click here to view contest http://www.sonlight.com/photos.html
    • Audience: All Classic, Core and Heirloom Club Members
    • Promotion Schedule:
  • Economics and Career Planning:
    • Purpose: Introduce Sonlight’s new products to Customers and Prospects. Special pricing in effect for first 100 sales or 11/14
    • Economics: http://www.sonlight.com/570-00.html
    • Career Planning: http://www.sonlight.com/580-00.html
    • Audience: Special Offers list and High School list (those who purchased Level 100 or higher in the last 2 years)
    • Special Offers Promotion Schedule:
      • Economics Email #1 - 10/29
      • Career Planning Email #1 - 11/1
      • We will combine Economics and Career Planning emails into one email for #2 and #3
        • Email #2 - 11/8
        • Email #3 - 11/12
      • High School Promotion Schedule:
        • Combined Economics and Career Planning email to go to High School Audience
        • Email #1 - 11/1 High School Audience Email.html
        • Email #2 - 11/8
        • Email #3 - 11/12
        • Update on Economics & Career Planning email (11.14.07) - The 2nd & 3rd emails will be delayed until the backordered Thinkwell CDs are in the warehouse.
  • Ascendo: [promoting packages only]
    • Purpose: Introduce and promote Ascendo to our Sonlight customer base.
    • Audience: All who purchased product from Sonlight in last two years and any Sonlight prospect in the last year (same list that we use for our catalog distro – approx 50+K).
    • Promotion Schedule: