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Booth Design Workshop
Marketing Workshop - How to Get Customers to Cross the Imaginary Line
The following is the full text version of 2005 STC Convention Presentation, How to Get Customers to Cross the Imaginary Line by Greg Steinmetz. There may be some additional information that was not covered in the live version due to the time limitations. This version is a Microsoft Word document.
The following authors and books were referenced for the presentation:
Tom Hopkins: How to Master the Art of Selling and Low Profile Selling
Tony Alessandra, Phil Wexler, & Rick Barrera: Non-Manipulative Selling
Zig Ziglar: Zig Ziglar's Secrets of Closing the Sale