One of the principles outlined in Bob Burg's business book, The Go-Giver, was the Law of Value, which stated that "your true worth is determined by how much more you give in value than you take in payment." If you are seeking ways to add value for your customers, consider sending e-mails with additional resources. These can be sent as part of a thank-you note after you receive notice that a customer has placed an order, or as a way of touching base with your customers mid-year. The following are some possible resources that you could send:
Getting Started Right with Sonlight
This document is provided in Word format so that you can personlize it. It is recommended that, once you have modified it, you save it in pdf format to use as an attachment so that it can be used by customers with varying operating systems and software.