Customer types (goal is to move them up to a 'higher' level)
- Heirloom - multi year core purchasers
- First Time core purchaser
- Customer (purchased anything)
- Info requester
- 'Old and Dead' customers (need to be re-activated)
- generated by SCC list
- catalog requesters
- affiliate generated
- casual website visitors
Your business is not made up of product -- it is your customers!
We are all for helping people use Sonlight cheaper by providing the Used forums, etc., but we don't want to invest our resources in that.
The top 5 sales persons provide 80% of sales - in part due to the size of events, but experience and presentation certainly play a part.
The definition of enterpreneur --- involves RISK.
Are you convinced that Sonlight is what we say it is: the very best way you wish you had been taught?
Though we have no definitive information, we believe we have approximately 5% of the homeschool market.
We do have the best guarantee in the business. We want to change the face of education worldwide.